Large Format

Large Format

The Large Format channel is diversifying, as shoppers and consumers are looking for more variety as occasions evolve. See below to gain valuable insights and learn more about the Large Format shopper, the category fundamentals that are the foundation of a strong category, and the strategy to drive growth

Find out more about consumers: what they’re drinking, when they drink it, how they treat themselves, and more. Gain actionable insights on how to attract new drinkers, how to increase consumers’ frequency of drinking occasions and how to encourage trading up to higher-profit, premium beverages.

What’s on tap

A New Strategy for Driving Growth in The Alcohol Beverage Category

Success in the alcohol aisle doesn’t have to be complicated. Anheuser-Busch’s IGNITE initiative is designed to give retailers shelf recommendations to lead category growth.

Accelerate Category Growth and Unlock the Value of Variety In Your Portfolio

IGNITE, AB's platform for strategic category shelf evolution, is built upon a deep understanding of who is drinking, when they are drinking, and what is driving the choices they make.

Optimize The Shelf For New Drinkers With Trending Alcohol Beverages

Learn more about Invite In, the first recommendation of Anheuser-Busch’s IGNITE initiative

Highlight New Drinking Occasions to Boost Alcoholic Beverage Success

For grocers, success in alcohol can be achieved by highlighting additional purchases for more responsible drinking occasions.

Increase Basket Size by Encouraging Premium Beverage Sales

Boost alcohol success by encouraging consumers to pick up higher end, indulgent, premium beer options.

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Shoppers

Understanding the beer shopper is essential to building a strong strategy in Large Format
Click on each question below to find out more

Variety

Is built on leveraging high-growth segments.
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What's to Drink?

Consumers have an array of choices when they want to order or purchase a drink. From fruit-flavored hard seltzers to rich craft brews to affordable options and more, there’s something for everyone, from light-flavored budget-friendly options to robust, complex, upscale sips. Find out more about the different products available at every price point.

Hover over the styles below for more information

shelf placement matters

Having the optimal shelf flow is essential in driving category growth. There are two main objectives:

1. Increase # of shoppers entering the beer aisle

2. Maximize conversion & drive trade up

Shoppers see 3 distinct segments that should not be broken up:

1. Beyond Beer

2. Craft Beer

3. Light and Classic Lagers

Key insights to consider when building shelf flow:

Segment is the first consideration in a shopper’s decision hierarchy. Shoppers expect to see each segment grouped together in separate locations on the shelf. Mixing products across these segments will confuse shoppers, reducing conversion.

Gold Standard Large Format Shelf Flow

Click on each segment to learn more about shelf flow within each segment
Place Beyond Beer at the end of the aisle to attract more shoppers
Shoppers are spending 64 seconds in the grocery beer aisle
Place Singles at the end of the aisle to drive impulse purchase
Shoppers are spending 64 seconds in the grocery beer aisle

Segmenting the shelf in the same way that the shopper thinks about the category helps them find their products, driving purchase